Your Small Business and WordPress

WordPress marketing is one of the most popular blogging tools available on the internet today. What a lot of people do not realize though is that it is also a powerful Content Management System that is able to be used for more than just blogging. When you use wordpress you have the ability to either a blog or a website which ever you choose.

WordPress was originally designed as a blogging tool but you no longer have to use it just for blogging anymore. With just a few updates here and there you can also use it for your website and you can either in conjunction with a blog or no blog at all. Just the fact that WordPress was once originally designed for a blogging platform gives WordPress some compelling advantages. It is designed for easy publishing and changing your content whenever it is needed. There are also other advantages that are great for small business owners as well.

1. First of all wordpress is SEO optimized. There are a few adjustments that you will need to make but overall there are several SEO benefits that WordPress provides to your for free. This saves you considerable amount of time and effort that is usually needed when you are creating your site to be SEO optimized.

2. Another great advantage of WordPress for small business owners is that the content is easily updated and you will not even have to know any HTML to get it done either. You can easily create new pages or edit your existing pages using a simple rich text editor. This is another great way for you to save money when you are first creating your site.

3. There are also thousands of people in the internet world that create extensions of the WordPress program. Just think how many free themes and ratings among hundreds of other options available to you for free. You will not have to pay the hefty price you would normally have to for a web designer because these extensions will allow you to do it for yourself.

4. If you happen to run into a problem or wish to add on custom features, there is very easy for you to find support as there are thousands of WordPress developers available on the net. All you need to do is type in WordPress support in your favorite search engine and you will be amazed at the results that you will get.

5. The finale benefit for small business owners is that WordPress is easy to install. There are many companies that also offer help with your quick install to get your site up and running in no time.

Lets face it, WordPress is a phenomenal tool for marketing your small business.

Using WordPress for Your Small Business

WordPress marketing is one of the most popular blogging tools available on the internet today. What a lot of people do not realize though is that it is also a powerful Content Management System that is able to be used for more than just blogging. When you use wordpress you have the ability to either a blog or a website which ever you choose.

WordPress was originally designed as a blogging tool but you no longer have to use it just for blogging anymore. With just a few updates here and there you can also use it for your website and you can either in conjunction with a blog or no blog at all. Just the fact that WordPress was once originally designed for a blogging platform gives WordPress some compelling advantages. It is designed for easy publishing and changing your content whenever it is needed. There are also other advantages that are great for small business owners as well.

1. First of all WordPress is SEO optimized. There are a few adjustments that you will need to make but overall there are several SEO benefits that WordPress provides to your for free. This saves you considerable amount of time and effort that is usually needed when you are creating your site to be SEO optimized.

2. Another great advantage of WordPress for small business owners is that the content is easily updated and you will not even have to know any HTML to get it done either. You can easily create new pages or edit your existing pages using a simple rich text editor. This is another great way for you to save money when you are first creating your site.

3. There are also thousands of people in the internet world that create extensions of the WordPress program. Just think how many free themes and ratings, among hundreds of other options, are available to you for free. You will not have to pay the hefty price you would normally have to for a web designer because these extensions will allow you to do it for yourself.

4. If you happen to run into a problem or wish to add on custom features, it is very easy for you to find support as there are thousands of WordPress developers available on the net. All you need to do is type in WordPress support in your favorite search engine and you will be amazed at the results that you will get.

5. The finale benefit for small business owners is that WordPress is easy to install. There are many companies that also offer help with your quick install to get your site up and running in no time.

As you can see there are several different reasons why WordPress would benefit your small business.

The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury

is still out on whether it will succeed. This controversial

marketing tool may be the beginning of a new kind of

advertising strategy, or it may fizzle out in a matter of

months. Many companies are looking for ways to

capitalize on the blogging trend, and many of these

corporations have determined that a great way to ride

the blogging wave is to keep a blog on their corporate

website. These blogs are often created to appeal to the

demographic that the company needs to court, and the

content may have quite a lot to do with the activities of

the corporation, or it may have very little to do with the

company itself. Often, a corporate blog will focus on

the kinds of content likely to attract the desired surfers,

even if that content is not related to the product or

service that the company provides.

Some bloggers feel that corporate blogging is a kind of

validation for the blogging movement, and shows that

this exciting new medium has really infiltrated the

mainstream. Other bloggers consider the kind of viral

marketing that corporate blogs practice to be unethical

or distasteful. In any case, watching the evolution of

corporate blogs and whether they survive and

proliferate or fail and disappear promises to provide

some interesting insight into today’s consumers.

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The Exciting New Frontier Of Professional Blogging

Professional blogging is a very new idea with a lot of

potential for entrepreneurs who have insight, drive, and

a basic understanding of today’s innovative web

technology. The ranks of so-called pro bloggers are still

quite small, and there are very few people who make

their living entirely off of their blogs. However, every

day there are more and more people who have managed

to turn their weblogs into cash cows that supplement

their income. The number of pro bloggers is growing by

leaps and bounds, but it is difficult to say whether this

trend will continue.

Many bloggers dream of entering the sphere of

professional blogging. There are very few people who

happily devote an hour or more each day to their blog

without at least occasionally wishing that they could

earn some kind of financial reward for all of their work.

Several models exist for making money with a blog, the

most popular being to sell advertising space through

Google’s AdSense program or directly to a company

that wishes to reach the demographic that your blog

appeals to. However, there are very few people indeed

who can make a comfortable living just by selling space

on their blog sidebars.

A lot of the people who read weblogs are bloggers

themselves, in part because of the fact that the people

who use blogging technology on a daily basis are most

likely to be interested in what other writers are doing

with the medium. This fact begins to explain why the

people who succeed in the world of professional

blogging are mostly people who have devoted

themselves almost entirely to learning about, talking

about, and writing about blogging. More than any other

topic, pro bloggers turn their attention to the

phenomenon of blogging itself. A lot of pro bloggers

make the topic of blogging the stunningly self-reflexive

ongoing focus of their blogs.

Of course, professional blogging is destined to become

much more complicated in the future than it is today. In

the current moment, pro bloggers who attract the largest

audiences and make the most money are mostly

concerned with investigating the blogging movement

and with offering advice to amateur bloggers. However,

as the kinds of people who regularly read blogs

changes, and the demographics of bloggers expand and

diversify as blogging software becomes more user

friendly, it is very likely indeed that the world of pro

blogging will begin to reflect these changes. Indeed, it

is very difficult to predict exactly what kinds of blogs

will be reaping the greatest financial rewards five or ten

years down the road. The world of pro blogging is one

of constant change and flux, which is part of what

makes it so exciting.

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Best Blogging Advice – Take Action Today

Blogs have been around for a while. And even though they have gone through some changes, they are still as popular as ever, if not more so. This may because it’s so simple to get started with blogging, because there are some good blogging platforms, or because people have figure out ways to make money with blogs. Whatever the reason for their continuing popularity, there is still a strong need for good blogging advice.

The first bit of blogging advice is to just do it. Yep, that’s it! Okay, what that really means is that there is no reason not to get started. There are several ways you can test the blogging waters for free; namely Blogger and WordPress. Both of these platforms give you plenty of options for customizing the appearance of your blog, and they make it easy to get up and running. Blogger allows some commercial content (such as AdSense), while WordPress doesn’t allow it if you host your blog using a free website address through their hosting. Which leads to the next bit of advice…

Get a domain name and paid hosting as soon as you can. If you already have them, then you don’t have to use the free address and hosting, and can set up your blog directly on your own domain name. Now, don’t freak out. You can get good hosting for around $10 a month, and a domain name usually costs around $10 per year. However, you can often find deals that bring the cost down by quite a bit. That being said, you also need to look at what you get for your money. For example, be sure your hosting package has everything you need.

You will also need to think about the topic of your blog. If you just want it to be for friends and family, then you blog about the events of your day, without giving it much thought. However if you are interested in making money with your blog, then you need to have a more narrow focus.

Whichever type of blog you decide to have, it will require you to update on a regular basis. The more often you post to it, the stronger your following will be; whether it’s family and friends, or potential customers. Posting every day or two is best, but once a week should be okay in most cases. Because you will have to update it often, it’s a good idea to select a topic that interests you. Otherwise it will become too much of a chore, and you will soon stop updating.

So, how do you make money with a blog? The two main ways are through Google AdSense and selling affiliate products. The best bit of blogging advice for making money with a blog is to treat it like a business. This means you need to invest some time and a little money to get it to start producing serious income for you. The good news is that blogging is pretty low maintenance and the costs for running it are very low.

All about the Traffic

No blog survives without traffic. More so, less
traffic only means that the content is not that good.
However, there are also instances wherein a great blog
does not have enough traffic. The key in getting
traffic is to come up with a strategy and make
everyone notice your blog. There are a few things that
you need to consider with regards to generating
traffic to your blog and these are not that different
from planning a regular Web site.

The only exception is that blogs can generate traffic
a lot faster. What you only need to consider first is
your target audience and where exactly you are
generating your blog’s traffic.

The Content

The content of your blog is very important. It is the
reason why people visit your blog. Try to make your
blog interesting and learn to master the ideas
included in your blog. The content should also be
relevant and of high value to the audience. Find out
what your audience wants and if what you are writing
satisfy them.

The content is especially important if you are
planning sales from your blog. Firstly, you must
become a trust-worthy and credible source of
information before people try the product. Blogs are
excellent medium for sales since they allow you to
connect and converse through the use of the content.
You must realize that without a great content, your
blog cannot fully achieve power and leverage against
others.

In order to gain audience for your content, remember
not to publish infrequently. Additionally, do not
criticize others if you do not have facts to support
your claim and references for those facts. If you
criticize, do it in an objective non-personal manner.
What you can do is to publish often and make sure that
the entry you are about to publish is meaningful and
of high-value. Lastly, be yourself to help your
audience relate to you but do not reveal any private
information.

The Ping

Some bloggers take the extra mile just to ping and do
not solely rely on the blog software pings. The blog
software pings’ job is to update the servers for the
purpose of announcing your content updates. Search
engines and blog directories then checks these update
servers for the latest updates; this is the reason why
your blog’s content gets into search engines quickly.

Pings make blogs excellent search engine optimization
tools. There are even instances where it only takes a
day before your content gets into search engines.
However, your blog’s content will only take hours to a
few days to get into most search engines, on average.

When starting a blog, always check the instructions
included. There might be section wherein you can turn
on the blog software ping automatically, which
activates on the background. By doing so, whenever you
publish content in your blog, it will instantly
transmit ping updates.

RSS feeds are also important. Not only will you be
able to publish your content within a short duration
but also replicate your content through the use of
your RSS feed. Nowadays, the flow of your content is
real-time and the RSS allows you to show your content
to a wider audience.

There are several ways to promote your blog. However,
keep in mind that there is no strategy for quick money
when it comes to profitable blogging. It requires
dedication, time, a strategy for the content and
patience before the cash starts flowing in.

Blogging Traffic – Give And Take

Blogging traffic is a give and take relationship.
Sometimes one of the best ways to get traffic to your
blog is by visiting someone else ‘s blog.

Go to their blog and read one of their entries, or
read a few of them. Chances are that you are going to
find something that you have in common.

When you find something that you find truly
interesting on a blog, leave a comment so that they
know that you were there.

One of the best known blogs available is LiveJournal.
A great feature of LiveJournal is that you can search
for interests on their site and it will come up with
results of those who have that interest.

Are you interested in horseback riding You can see
what other bloggers are interested in horseback riding
as well.

When you are commenting on someone’s post, you want to
make sure that you don’t leave generic comment. If you
like the post, say something about what you read in
the post.

After you have commented on the person’s post, then
you can say something like, ‘I really like horseback
riding too. I had a similar experience to yours.’ and
then use it to link back to your journal.

But be sure that you sound sincere when you are
commenting, and don’t make them feel like you’re just
fishing for traffic.

If someone thinks that you are using their blog to get
more traffic to yours, they won’t visit your site and
your efforts will be wasted.

Blog Marketing and Scams

Blog marketing is something that has really peaked an interest in the online world. Many people across the interent are blogging, and have blogs. A blog is also known as a web log. But you will hear the term blog more often than the term web log. It basically is just an online journal that you can use and publish for the world to read. Whether you choose to write about personal things, or business. Maybe you want to use it to promote products or services. The way you use your blog is totally up to you. However, you should be aware of the scams that are out there, and what to avoid while you are trying to market your blog.

Blog marketing or really any kind of marketing has scams. Just like everything else you are going to come around. There is always someone that is wanting to scam someone else and take money from the ones that do not know better. So what can you do to protect yourself? The best way to protect yourself from blog marketing scams is to become familiar with them, and know what they are. While this can also be hard to do because the scams change as much as you change your clothes, just stay on top of them, and know what to be looking out for.

Many times when a blog marketing scam surfaces, you will find that someone is going to write about it. They are going to try and warn others before they can fall into it. So, just make sure that you read and know what you are getting into. Do your research when you are marketing your blog. Ask others if they have heard about something that you are interested in doing. Chances are, if you are wanting to pay for some marketing of your blog, that you will find someone else that has used every company out there. Get feedback from your fellow marketers for the best results. Ask them if they have recommendations, or know of places that are legitimate.

If you have been scammed, chances are there is not much that you can do other than get the word out about it. However, just remember, if you have paid someone through something like paypal that protects you, then you have a time limit to get your money back and freeze the scammers account. But, that does not always work. Most of the time the scammers are all ready aware of things like that, and they work fast to move to not be caught. If that is the case, you really can not do much else about it other than alert the proper authorities and count your losses.

While there are many that will scam you with blog marketing, there are also many that will not. There are just so many legitimate resources that you are going to find that you can use and trust. The best thing to do if you are new to the blog marketing world is to ask around and find out who is the best for the marketing that you are trying to do. Doing so will often keep you from falling into a scam, and throwing your hard earned money away.

Unfortunately, you are going to come across those that have no regrets what so ever about scamming others. The only thing that you can do is your research at times to make sure that you are using a service or person that you can trust. Ask for references, and make sure that you will be getting the best that you can afford. You will not regret it in the long run, and it will pay off to check someone or a service out before you go and invest your hard earned cash. Actually contact the services or person’s references to make sure that they are who they say, and that they can deliver what it is that you are looking for. It only takes time.

Blog Marketing That Gets Results

Blog marketing is something that most anyone that has a blog can do. However, can just anyone that owns a blog do it and do it effectively so that it gets results? Yes, just about anyone that has a little bit of internet knowledge and common sense can market a blog so that it will get the results that you are looking for. If you are wanting to begin marketing a blog that you started a while a go, and are familiar with blogging and what that entails then you are a step ahead of the beginners.

If you are beginner blogger, then there are some things that you will need to know. The simplest thing that you can do is to start one, and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service. Just to get familiar with blogging though, you should have a practice one. You will be glad that you did that later.

Content is king, and so very important when you are marketing a blog, website, or what ever you choose to market. When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something. You will get results that you will love by using good content that is original.

Blog marketing is only as complicated as you make it. You are going to see that anyone can market something if they have the mind set to do so. Getting your blog up and going is the first step and most important one make sure that you have chosen a topic niche that will get you good results as well. As that will mean that there is not as much competition for the topics that you choose, but yet there are many searches that are done for it as well. Finding a niche that hardly no one else has touched is kind of hard to do at times, but can be done if you look hard enough. Start by thinking about things that interest you and things that you like to do yourself. If at all possible, find something that you know all about all ready or can learn quickly to become an expert in that field.

Blog marketing is all about results. If you market long enough and hard enough, you are going to get the results that you want and are looking for. The keys to achieving this are patience and determination. Something that you have to have to do most anything.

5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.