Improving the Search Engine Rankings of Your Blog

Bloggers who are interested in reaching a large audience with their blog should consider paying special attention to search engine optimization of their blog. Reaching a large audience may be a priority for a number of different reasons. One of the obvious reasons to attempt to generate increased traffic to a blog is to generate a profit. Bloggers who rely on high blog traffic for their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason to want to increase traffic, one of the best ways to do this is by optimizing the blog for search engines. This article will discuss the importance of search engine rankings and offer tips for optimizing a blog.

Why Search Engine Rankings are Important

The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a particular topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page of the results are likely to get the most traffic. However, Internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject.

High search engine rankings essentially act as free advertisement for a blog or website. This is because many website users rely on popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to evaluate websites and rank them accordingly for specific search terms. As a result Internet users put a great deal of value on the search results produced and trust these results to lead them to the best available websites relevant to the keywords they specified in the search.

Tips for Optimizing a Blog for Search Engines

One of the most common ways to optimize a blog or website for search engines is through the use of relevant keywords. Specifically the practice of applying specific keyword densities to the content of the blog is a common search engine optimization tactic employed. Blog owners and others who attempt to optimize their websites do not always agree on the optimal density for keywords but many believe a percentage of approximately 2%-3% is appropriate.

Another method for optimizing a search engine optimization is to place relevant keywords into the code of the website. This includes the title tags and META tags. This is important because search engines often consider the prominence of keywords when evaluating a website. This refers to the location in which the keywords first appear. Placing keywords early in the content of the website is helpful but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines.

Blog owners can also help to increase their search engine rankings by generating back links to their blog. This can be accomplished in a number of different ways. One way to do this is to find other websites willing to place a link to the blog on their website. This is beneficial because many search engines factor the number of links to a website into their ranking algorithm because these links are considered to be one website vouching for the validity of another website. Some website owners may be willing to do this in return for a link to their website on your blog. This is known as reciprocal linking and some search engines may not value this link as highly as a link which is not reciprocated. There are also some link exchange programs but these links may not be beneficial because many search engines consider the rank of the website linking to your blog. Therefore, if the website linking to your blog does not rank well, the back link will not improve search engine rankings significantly.

Make Money Online Blogging | Two Ways To Approach The Art Of Making Money Blogging

Two Ways To Approach The Art Of Making Money Blogging

Blogs are a gift from the Internet gods for those of us who would like to have an online presence, but don’t know the first thing about setting up websites in the traditional manner, and have neither the time to learn nor the finances to pay someone else to do it for us.

There are two ways in which we enterprising bloggers can find ourselves making money blogging.

1.) Making Money Blogging By Giving Your Blog A Job To Do

Blogs exist because some people love to express themselves and be heard, and because other people love to learn and just maybe to snoop on somebody else’s thoughts.

By starting a blog, or series of blogs, you can put your voice out there, expressing you opinions, or sharing the knowledge you have accumulated over a lifetime. If you are interested in making money blogging, promoting a product in which you believe by discussing related topics, and then adding you affiliate links to the companies which sell that product.

Making money blogging by giving you blog a job to do can also mean applying to Google AdSense so that you can have AdWords related to your blog topics posted in your blog, where your readers may be inclined to click on them and earn you some money in doing so.

Or it can mean using your blog to sell informational products. If your blog is about growing flowers, why not write your own ebook about your secrets to having a beautiful blooming garden and offer it to your readers for a small price? You can put a link to the download site in your blog.

If your blog is about growing flowers and there are some Internet sites whose flower growing products you highly recommend, why not see about becoming an affiliate for those sites and posting your affiliate links in your blog? Just one more way to make money blogging by giving your blog a job to so.

2.) Making Money Blogging By Building Interest In Your Offline Business

The second way in which some people make money blogging is by turning their blogs into advertising venues for offline businesses they have. Many, many businesses have related websites, and use their websites to sell the same products they do in their brick-and-mortar stores.

While you wouldn’t actually make money blogging by turning your blog into a second storefront offering its own inventory and ordering system, you certainly can use your blog to talk about whatever your offline business does or sells, getting your readers interested in it, and you can build even more interest by inviting your offline customers to visit your blog by leaving flyers with your blog’s url at your business registers.

If enough interest is generated in your offline business from you blog, you might even consider establishing an online store, and you can link it to it in your blog so that your readers will get the same great service that your offline customers do!