Reasons Why Leaving Spam Comments is NOT the Way to Promote Your Blog

There are basically three words that can describe spam accurately: desperate, manipulative, evil. While that may sound like the resume of some soap opera villain, it rings true for every one of us who have ever been burned by spam. Spam is an example of why sometimes, the means does not justify the end.

True, the aim is to build buzz for your blog but the technique used is just plain wrong. If you’re planning on leaving spam comments on other websites any time soon, know that it’s not the way to promote your blog. On the contrary, you might even do damage to your blog without knowing it.

Understanding spam comments

Spam comments started sprouting their evil seed when online guestbooks began appearing on websites. Unscrupulous site owners and marketers bombarded these guestbooks with links (many even used purely links) back to the spammers’ websites. If any comment is included at all, it may contain highly generic ones such as ‘cool post’ or ‘great website’ or ‘nice page’.

Spam appears in just about anything these days, including blogs, often in the form of a comment. How this is done is quite simple. Any blogger who wishes to promote his blog can simply write down keyword-heavy texts in the guise of a comment and then post it at random on another blog or website. Sites that allow hyperlinks to be displayed are usually the prime targets.

The problem here is that this type of commenting is not purposeful at all. It’s done at random, similar to throwing darts at a huge dartboard while wearing a blindfold in the hopes of hitting something, anything.

Why spam commenting will not work for you

Leaving spam comments to promote your blog may seem tempting enough but it’s best to avoid it. That is, if you want to be taken seriously and see your blog last long enough for your grandchildren to appreciate. Here are reasons why leaving spam comments to promote your blog are NOT the way to go:

You’re being watched

These days, you spam someone once and you’ll be branded for life. Or at least the blog or business you’re trying to promote will be. The CAN-SPAM Act of 2003 makes sure spam is controlled and no one can wave it around like a weapon.

Becoming associated with spam is bad news for your blog. People hate spam… period. They will be more than happy to report you to your host provider or even your affiliate companies and avoid your blog altogether. And yes, Akismet and a host of other plug-ins designed to fight spam will be watching.

You will be penalized

By leaving spam comments on another website with the sole purpose of promoting your blog, you give that website’s owner the permission to become a witness against you. Your host provider will cut off ties with you and if you’re using your blog to promote an affiliate’s products, even your affiliate will drop you.

Should this happen, you will have to start all over again, from square one, with a tarnished reputation. If you leave more spam comments in the future, you’ll only be repeating the cycle all over again, all to your detriment.

You’ll be seen as unprofessional

Leaving spam comments to promote a blog is for the lazy, the uninformed and the desperate. Why else would you use a technique that is generally viewed as unsavory? If you’re unprofessional, your visitors will find it difficult to trust you ever again.

You’ll be violating certain unwritten codes

The reason why comments are allowed in websites is to provide people a platform with which to interact. Blogs, forums and discussion boards are large meeting places, open to people regardless of their age, sex, location or personal beliefs, with the implicit agreement that those who participate will be respected for their beliefs.

By leaving spam comments on these sites mainly to promote your blog, you break this code of trust.

Leaving spam comments can increase your blog’s ranking… artificially

Although an artificial increase in ranking can mean good news for your blog (it will allow your site to appear high in search engine rankings), this is only an initial effect, sort of like anesthesia. Soon, it will wear off.

This is particularly true if your blog has nothing else to offer. Visitors who have been driven to your blog through search engine links (which you were able to achieve artificially) will sniff around your site and if they find nothing there, they’ll leave soon enough, never to come back.

Worse, word might even get around that your website is filled with nothing but air. If you must promote your blog this way, make sure you have the content to make visitors stay.

7 Ways to Leave Comments and Drive Traffic Back to Your Blog

People say that to make an impression, you’ll have to open your mouth. While that is physically impossible in the virtual world of the Internet, saying your piece is not entirely difficult to do. Thanks to forums and discussion boards, you can leave a comment or start a discussion thread about virtually any topic from anywhere in the world. And yes, you can even leave comments to drive traffic to your blog and increase your readership.

Leaving effective comments

You’re probably old enough to know that not every comment that gets thrown into an opportunity for interaction creates the desired effect, much less become appreciated by those who hear or read it. If you don’t use this technique carefully, you will either waste the opportunity or simply allow it to create the wrong impression. Here are 7 ways you ought to do it:

Choose the sites you leave comments on

Ever wondered why Tiger Woods is great? Because he chooses his battles well. You’ll never find Woods swinging his club at a lesser known tournament not because he’s a snob but because he focuses on the games that truly matter and on being on equal ground with other greats.

Keep this in mind before you leave comments on a website. Just because you have the burning need to drive traffic to your blog doesn’t mean you can just drop by a site any site and write there.

Choose the sites and blogs whose forums you participate with. Find out if the site deals with a topic or subject related to your very own blog. Practice only purposeful commenting the kind where you leave only well-crafted comments on sites that will help build the buzz about your blog.

If the site is completely irrelevant but you have the urge to leave a comment, do so only during your spare time. Otherwise, focus your energies only on more productive activities.

Know what you’re saying

Before you leave a comment with the purpose of driving traffic to your blog, at least write one that is useful. Your goal is to be noticed AND respected for your opinions so leaving useless and dead end comments such as ‘Cool!’ and ‘Way to go!’ just won’t cut it.

If this is the best you can do, forget about leaving comments right now and focus on other strategies to drive traffic to your blog. Better avoid this technique than be embarrassed or be viewed as lame or mediocre.

But if you can write and have something meaningful to say, by all means, do so. With every comment you have, make sure you keep it short, concise, to the point and useful. Talk about relevant topics and avoid those that will do nothing for your purpose.

Avoid strong language

Of course, some sites will probably allow you to leave comments that are strongly worded or at least camouflaged as symbols such as !#$%&*, but there are ways to get your point across, regardless of how angry, upset or argumentative you are.

Furthermore, majority of sites and blogs impose certain regulations that restrict the use of certain words. Try to rephrase a sentence without losing its main thought. Use an online thesaurus, if necessary. Remember that once a comment is posted online, there’s no way to get it back especially if it’s not your site. You can leave that comment there to rot but you can never take it back.

Do not be rude

Have a sense of humor. The Internet is a vast expanse of space, currently limitless. In fact, it’s a whole universe unto itself. If people leave comments on your post that seem to insult you or argue with you, don’t fight back without thinking.

First of all, we are a democracy and people have every right to their own opinion. Second, firing back with the same kind of idiotic language will not be a good reflection on you. Third, you’re way better than that. If you must defend your stand, do so with class.

Calm down

Please, if you must drive traffic to your blog by leaving comments on other websites, keep it professional and tone it down. DON’T LEAVE MESSAGES LIKE THIS ONE!!!!!!

A good rule of thumb is to follow accepted structure of the English language or whatever language it is you’re using to post. If you must use exclamatory points, make sure they are truly needed. Otherwise, avoid them.

Leaving comments written in purely bold or capitalized letter smacks of desperation and unprofessionalism. It’s hardselling and makes people stay away in droves.

Check replies to your blogs

Maximize commenting on other sites and drive traffic by frequently checking back on the forum you participated in to see if there are any replies to the post you left. This is a good way to build buzz and network.

Check your facts

If you will be quoting someone or citing a certain study, make sure your facts can be corroborated. Don’t use make believe or newly invented figures and statements or even half-truths and try to pass them off as legit. You will be exposed. If you want to drive traffic to your blog by leaving comments, make sure you don’t tarnish your reputation with the effort.

Learning How to Make Money Blogging

There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog’s
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing.

If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google’s AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging.

As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company’s customers and
to create positive associations with the brand in
consumers’ minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.