Your Small Business and WordPress

WordPress marketing is one of the most popular blogging tools available on the internet today. What a lot of people do not realize though is that it is also a powerful Content Management System that is able to be used for more than just blogging. When you use wordpress you have the ability to either a blog or a website which ever you choose.

WordPress was originally designed as a blogging tool but you no longer have to use it just for blogging anymore. With just a few updates here and there you can also use it for your website and you can either in conjunction with a blog or no blog at all. Just the fact that WordPress was once originally designed for a blogging platform gives WordPress some compelling advantages. It is designed for easy publishing and changing your content whenever it is needed. There are also other advantages that are great for small business owners as well.

1. First of all wordpress is SEO optimized. There are a few adjustments that you will need to make but overall there are several SEO benefits that WordPress provides to your for free. This saves you considerable amount of time and effort that is usually needed when you are creating your site to be SEO optimized.

2. Another great advantage of WordPress for small business owners is that the content is easily updated and you will not even have to know any HTML to get it done either. You can easily create new pages or edit your existing pages using a simple rich text editor. This is another great way for you to save money when you are first creating your site.

3. There are also thousands of people in the internet world that create extensions of the WordPress program. Just think how many free themes and ratings among hundreds of other options available to you for free. You will not have to pay the hefty price you would normally have to for a web designer because these extensions will allow you to do it for yourself.

4. If you happen to run into a problem or wish to add on custom features, there is very easy for you to find support as there are thousands of WordPress developers available on the net. All you need to do is type in WordPress support in your favorite search engine and you will be amazed at the results that you will get.

5. The finale benefit for small business owners is that WordPress is easy to install. There are many companies that also offer help with your quick install to get your site up and running in no time.

Lets face it, WordPress is a phenomenal tool for marketing your small business.

How to Install Your WordPress Theme

Installing a WordPress theme is easy to do and can be done many times through the life of your

blog. It is also fun to do and can be addicting. The best part about it is that many of the themes you

can use are free so you can change the look of your site as often as you want to try and find that

perfect look for your blog.

There are many places that you can go to download a theme for free. You can look for them usually

in a few different formats. There are three major types of themes available to you to get your free

blog looking like a professionally designed website or weblog. They can be found in basic themes,

advanced themes, and widget-friendly themes.

Basic themes are the standard types of themes. They are the easiest to use and great for those new to

web design. The templates are all very attractive and although you might be a bit limited as to what

you can do. You will still find it easy to get it looking as sharp as you want.

Advanced themes are a bit more difficult to figure out for the new person but it is a great second step

in learning about how to use website templates. Website design is made easy when you learn more

about this type of theme. You have more options but it can be a bit complicated to figure them out.

The widget-friendly themes are ones that enable you to make use of the various WordPress widgets

made available to you that can help your new knowledge of website design be taken to a new level.

WordPress widgets are things that you can put into your weblogs sidebar to make your website more

interactive for those visiting your blog. The great thing about them is that you don’t really have to

know much of anything about how they work. All you do is plug the thing in to your free blog and

let it go. You will be surprised to find out how much more attractive your page can be once you

learn how to install this into your WordPress theme.

After you have gone to one of the free WordPress theme sites and selected the one you want just

follow the instructions on the page to download it. Once it is downloaded to your computer you can

extract the theme and then upload the directory and all the other files to your wp-content/themes

folder. Once you have uploaded it you can hit the presentations button to see a preview. On that

preview, after you have seen that it looks just like you hoped it would, hit the image to activate.

Play around with the admin area. Once you have done this you will find more easy ways to

customize your very own website and will learn how to build more complicated websites. It may

seem difficult to build a web presence for yourself but once you learn how to install your WordPress

theme you will find it a much easier endeavor. .

How to Get Your Internet Marketing and Advertising Business Buzzing Online

As someone who makes it their business to do marketing and advertising for others it may be that the hardest company to promote is yourself. There is nothing wrong with a little shameless self promotion. We are going to look at some reasons that it shouldn’t be so difficult and how you can have one that is successful. There may be some things in this article that sound obvious but many times it is the most obvious things that slip by us and confounds our efforts.

The first thing that you need to do is consider yourself a client. What are the things that you do when you are starting an advertising and marketing campaign for someone else.

First you need to have a target market. Who is going to be your target market? Well, everyone. The best thing to do, though, is to look for a niche. Your niche could be small businesses who need very little online presence but who do not have the time, money, knowledge, or resources to pull something like that together. Having that online presence can be incredibly helpful to a small business and you can make it happen. Sure they won’t be bringing in the big bucks for you that some huge corporation will have but what you will find is that not only will they be loyal to you, they can get referrals for you and can e easily found. You could even go after a certain niche of small businesses. It could be anything associated with the medical field, or sports, or the outdoors, or any niche. The sky really is the limit. The more you get to know a niche, the better you will be at designing a marketing and advertising campaign around them.

An advertising and marketing campaign for yourself can also be tailored to go after a certain niche. It can also turn off a niche just as easily. Consider all of the tailoring to young, urban and “hip” people. It may have some funky music and slick graphics with swirly things and lots of dancing but will something like that be appealing to a group of doctors…who may, as a niche, have some very deep pockets? Probably not. What about your website that has the goth thing going on or shows some great designs that would be good as a tattoo? Sure it might reflect who you are but does it reflect and draw in those people whose business you need and want. It isn’t called selling out to cater to the likes of those whose business you desire. It’s called selling.

Several years ago the band Metallica was talking about the criticism they have received for trying to reach a broader market. Their lead singer, James Hetfield, said “sure we sold out….every seat in the house.” The successful strategies used will take note of these things. The marketing and advertising you do for your own business will be successful online if you make yourself as appealing as possible to as wide a range of people as possible on the Internet.

Using WordPress for Your Small Business

WordPress marketing is one of the most popular blogging tools available on the internet today. What a lot of people do not realize though is that it is also a powerful Content Management System that is able to be used for more than just blogging. When you use wordpress you have the ability to either a blog or a website which ever you choose.

WordPress was originally designed as a blogging tool but you no longer have to use it just for blogging anymore. With just a few updates here and there you can also use it for your website and you can either in conjunction with a blog or no blog at all. Just the fact that WordPress was once originally designed for a blogging platform gives WordPress some compelling advantages. It is designed for easy publishing and changing your content whenever it is needed. There are also other advantages that are great for small business owners as well.

1. First of all WordPress is SEO optimized. There are a few adjustments that you will need to make but overall there are several SEO benefits that WordPress provides to your for free. This saves you considerable amount of time and effort that is usually needed when you are creating your site to be SEO optimized.

2. Another great advantage of WordPress for small business owners is that the content is easily updated and you will not even have to know any HTML to get it done either. You can easily create new pages or edit your existing pages using a simple rich text editor. This is another great way for you to save money when you are first creating your site.

3. There are also thousands of people in the internet world that create extensions of the WordPress program. Just think how many free themes and ratings, among hundreds of other options, are available to you for free. You will not have to pay the hefty price you would normally have to for a web designer because these extensions will allow you to do it for yourself.

4. If you happen to run into a problem or wish to add on custom features, it is very easy for you to find support as there are thousands of WordPress developers available on the net. All you need to do is type in WordPress support in your favorite search engine and you will be amazed at the results that you will get.

5. The finale benefit for small business owners is that WordPress is easy to install. There are many companies that also offer help with your quick install to get your site up and running in no time.

As you can see there are several different reasons why WordPress would benefit your small business.

The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury

is still out on whether it will succeed. This controversial

marketing tool may be the beginning of a new kind of

advertising strategy, or it may fizzle out in a matter of

months. Many companies are looking for ways to

capitalize on the blogging trend, and many of these

corporations have determined that a great way to ride

the blogging wave is to keep a blog on their corporate

website. These blogs are often created to appeal to the

demographic that the company needs to court, and the

content may have quite a lot to do with the activities of

the corporation, or it may have very little to do with the

company itself. Often, a corporate blog will focus on

the kinds of content likely to attract the desired surfers,

even if that content is not related to the product or

service that the company provides.

Some bloggers feel that corporate blogging is a kind of

validation for the blogging movement, and shows that

this exciting new medium has really infiltrated the

mainstream. Other bloggers consider the kind of viral

marketing that corporate blogs practice to be unethical

or distasteful. In any case, watching the evolution of

corporate blogs and whether they survive and

proliferate or fail and disappear promises to provide

some interesting insight into today’s consumers.

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The Exciting New Frontier Of Professional Blogging

Professional blogging is a very new idea with a lot of

potential for entrepreneurs who have insight, drive, and

a basic understanding of today’s innovative web

technology. The ranks of so-called pro bloggers are still

quite small, and there are very few people who make

their living entirely off of their blogs. However, every

day there are more and more people who have managed

to turn their weblogs into cash cows that supplement

their income. The number of pro bloggers is growing by

leaps and bounds, but it is difficult to say whether this

trend will continue.

Many bloggers dream of entering the sphere of

professional blogging. There are very few people who

happily devote an hour or more each day to their blog

without at least occasionally wishing that they could

earn some kind of financial reward for all of their work.

Several models exist for making money with a blog, the

most popular being to sell advertising space through

Google’s AdSense program or directly to a company

that wishes to reach the demographic that your blog

appeals to. However, there are very few people indeed

who can make a comfortable living just by selling space

on their blog sidebars.

A lot of the people who read weblogs are bloggers

themselves, in part because of the fact that the people

who use blogging technology on a daily basis are most

likely to be interested in what other writers are doing

with the medium. This fact begins to explain why the

people who succeed in the world of professional

blogging are mostly people who have devoted

themselves almost entirely to learning about, talking

about, and writing about blogging. More than any other

topic, pro bloggers turn their attention to the

phenomenon of blogging itself. A lot of pro bloggers

make the topic of blogging the stunningly self-reflexive

ongoing focus of their blogs.

Of course, professional blogging is destined to become

much more complicated in the future than it is today. In

the current moment, pro bloggers who attract the largest

audiences and make the most money are mostly

concerned with investigating the blogging movement

and with offering advice to amateur bloggers. However,

as the kinds of people who regularly read blogs

changes, and the demographics of bloggers expand and

diversify as blogging software becomes more user

friendly, it is very likely indeed that the world of pro

blogging will begin to reflect these changes. Indeed, it

is very difficult to predict exactly what kinds of blogs

will be reaping the greatest financial rewards five or ten

years down the road. The world of pro blogging is one

of constant change and flux, which is part of what

makes it so exciting.

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Benefits of Creating a Website Using WordPress Software

WordPress software is software that you can download for free and install to create a blog or website instantly. The developers of this program have made this software so easy to use that you will not even need computer knowledge to use it. You can have a website up and running in under 15 minutes with the WordPress software. There are several different reasons why you should use WordPress in your new website. Besides the great price of free there are other benefits as well.

1. Unlimited Uses

? WordPress has unlimited uses and capabilities. It can be used to create a personal or business website as well as setting up a blog. With your business website you will be able to market new products as well as publishing your marketing materials on the internet. You can use a blog with WordPress much in the same way.

2. Stand Alone Software

? WordPress is also standalone software. This means you do not need to go out and learn other software to work with it. Once you have installed WordPress all you will have to do is login into the Admin page and set it up any way you wish too. You will also be able to use the Admin page to publish new posts and articles to the internet. You do not even have to know basic HTML to run it.

3.Open Source Software

? WordPress is open source software which is what allows you to use the software for free. You will be able to use for any personal or business use that you wish without having to spend a single dime on the product itself. WordPress is built as a PHP programming language and the MYSQL database server which are both internet standard systems that offer a high degree of both security and reliability.

4. User Friendly

? You will not need any computer experience to use the WordPress software for your website or blog. A lot of the hosting companies of the internet today allow you to install WordPress with just a few simple clicks. HostGator is a great site to get your WordPress software from. Their administration section is not hard to navigate and it is also easy to add articles as well as web pages to your sites.

5. Theme Support

? Themes are templates that you are able to apply to your WordPress site that will change the look of your site. If you do not care for the templates that come with the WordPress Software you have the ability to download others from the internet.

These are just some of the benefits of why you should use WordPress for your marketing site. There are many other benefits that people have found with using this site. You may even discover a few of your own after using this great software.

5 Benefits of Creating a Website Using WordPress Software

WordPress software is software that you can download for free and install to create a blog or website instantly. The developers of this program have made this software so easy to use that you will not even need computer knowledge to use it. You can have a website up and running in less than 15 minutes with the WordPress software. There are several different reasons why you should use WordPress in your new website. Besides the great price of free there are other benefits as well.

1. Unlimited Uses

WordPress has unlimited uses and capabilities. It can be used to create a personal or business website as well as setting up a blog. With your business website you will be able to market new products as well as publishing your marketing materials on the internet. You can use a blog with WordPress much in the same way.

2. Stand Alone Software

WordPress is also standalone software. This means you do not need to go out and learn other software to work with it. Once you have installed WordPress all you will have to do is login into the Admin page and set it up any way you wish too. You will also be able to use the Admin page to publish new posts and articles to the internet. You do not even have to know basic HTML to run it.

3. Open Source Software

WordPress is open source software which is what allows you to use the software for free. You will be able to use for any personal or business use that you wish without having to spend a single dime on the product itself. WordPress is built as a PHP programming language and the MYSQL database server which are both internet standard systems that offer a high degree of both security and reliability.

4. User Friendly

You will not need any computer experience to use the WordPress software for your website or blog. A lot of the hosting companies of the internet today allow you to install WordPress with just a few simple clicks. HostGator is a great site to get your WordPress software from. Their administration section is not hard to navigate and it is also easy to add articles as well as web pages to your sites.

5. Theme Support

Themes are templates that you are able to apply to your WordPress site that will change the look of your site. If you do not care for the templates, which come with the WordPress Software, you have the ability to download others from the internet.

These are just some of the benefits of why you should use WordPress for your marketing site. There are many other benefits that people have found with using this site. You may even discover a few of your own after using this great software.

Gaining the Edge in Niche Marketing

It is easy to find a niche that can bring internet marketing success if you know where to look. There is competition everywhere and if you are not doing things the proper way you will find yourself out in the cold and not able to benefit from the power of the internet marketing world. No matter how difficult it may seem, if you can follow some simple guidelines, you will find the competitive edge that is required for success.

The first thing that you need to do in order to be successful is to do a thorough search for a niche. Researching a particular idea can be accomplished through a variety of sources. There are books with wonderful ideas, past experience to guide you, and brainstorming some ideas and thoughts. These are just a few of the many different methods. One of the best sources however, is the internet.

With the availability of search engines, article directories, and forums you can maximize your results in the shortest amount of time possible. These tools can make the research process easy and efficient for you. You need to have at least some idea of what you are looking for and utilizing these tools can be invaluable to broadening your horizons and ideas.

Once you have done your research and screened the available niches, you need to pick the one that is most suitable for you. When you are choosing your niche, find one that you are passionate about, something that has meaning to you. This is an extremely important part of the decision. Passion is what makes you work on your project for hours and hours and always leaves you wanting more from it. Being passionate about your work gives you the ability to understand the whole market.

Passion puts you on a constant quest for every piece of knowledge that is available in your chosen field. The knowledge that you gain gives you a powerful edge over the competition. Your passion will also give your niche a personal touch. Every single person is passionate about different things. There are things that will work for some business people and not others. There should be a strong bond between you and your niche that cannot be destroyed by anyone or anything.

Another thing to keep in mind is that no one should ever try to reinvent things that are already perfected and working. There are a lot of people that try this and fail. They are able to find a niche that has great success and then they try to follow the exact steps with the false sense that this will lead them to financial freedom. It is nearly impossible to copy a niche that has had success in the past. Not having the ability to copy a niche is not saying that people cannot benefit from the success of these niches.

The best way to go about this is to create a niche that works within the successful niches. There are endless possibilities in these niches if you just put some effort into it and use your imagination.

Best Blogging Advice – Take Action Today

Blogs have been around for a while. And even though they have gone through some changes, they are still as popular as ever, if not more so. This may because it’s so simple to get started with blogging, because there are some good blogging platforms, or because people have figure out ways to make money with blogs. Whatever the reason for their continuing popularity, there is still a strong need for good blogging advice.

The first bit of blogging advice is to just do it. Yep, that’s it! Okay, what that really means is that there is no reason not to get started. There are several ways you can test the blogging waters for free; namely Blogger and WordPress. Both of these platforms give you plenty of options for customizing the appearance of your blog, and they make it easy to get up and running. Blogger allows some commercial content (such as AdSense), while WordPress doesn’t allow it if you host your blog using a free website address through their hosting. Which leads to the next bit of advice…

Get a domain name and paid hosting as soon as you can. If you already have them, then you don’t have to use the free address and hosting, and can set up your blog directly on your own domain name. Now, don’t freak out. You can get good hosting for around $10 a month, and a domain name usually costs around $10 per year. However, you can often find deals that bring the cost down by quite a bit. That being said, you also need to look at what you get for your money. For example, be sure your hosting package has everything you need.

You will also need to think about the topic of your blog. If you just want it to be for friends and family, then you blog about the events of your day, without giving it much thought. However if you are interested in making money with your blog, then you need to have a more narrow focus.

Whichever type of blog you decide to have, it will require you to update on a regular basis. The more often you post to it, the stronger your following will be; whether it’s family and friends, or potential customers. Posting every day or two is best, but once a week should be okay in most cases. Because you will have to update it often, it’s a good idea to select a topic that interests you. Otherwise it will become too much of a chore, and you will soon stop updating.

So, how do you make money with a blog? The two main ways are through Google AdSense and selling affiliate products. The best bit of blogging advice for making money with a blog is to treat it like a business. This means you need to invest some time and a little money to get it to start producing serious income for you. The good news is that blogging is pretty low maintenance and the costs for running it are very low.